Everything You Know About Marketing is Wrong! (Audiobook)
Reference: AUDIOBOOKS
Price: US$9.95
Description
Ground Breaking Amazon #1 International Best Selling Book
Internationally Best-Selling Book on Business Marketing & Strategy....
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition
We can help you build a million dollar or even multi-million dollar business. Make sure you take advantage of the free bonuses found in the book!
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Reviews
Reviewed on 16th Jan 2023
In This Book John North Turns "Wrong" To Right!
John North's approach to growing a business is from the inside out and also the outside in, in otherword John looks at business from all sides. The title is quite strong but after reading this book, I have to admit; many of my stratagies and beliefs were pretty weak and some WERE down right wrong! In this book, John takes you back to the 1950's and the begining of TV advertising which according to John changed everything! From then on, John walks you through the different froms that marketing has passed through, pointing out why they work and why they don't. I especially liked the chapter on cutting cost and plan to follow Johns suggestions. I also found the chapter on licencing very useful. This is one of those books that has something for everyone who is starting a business and is looking for easy answers and "how-too's.
Reviewed on 16th Jan 2023
A terrific step-by-step marketing system
This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.
While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.
I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.
Reviewed on 16th Jan 2023
Every chapter offers helpful tips and examples from 'the trenches'
I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. A book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from 'the trenches', this is real, not something theoretical but actually from someone who's 'been there, done that' and helps clients get their marketing right. Highly recommended reading
Reviewed on 16th Jan 2023
The story changes when the angle changes
This is not just a marketing book.
Before reading further, I want to make clear that a five star review means that I love this book.
This is not just a marketing book.
This starts out with a premise on marketing, but is out and out a book on understanding better systems and human mind.
Moreover, this book focuses on ethical growth by sheer understanding of nuances.
(The book deals with a wide perspective. The scope of the review is not to act as a spoiler. But to evaluate.)
I recommend this to my whole team.