Everything You Know About Marketing is Wrong! (Companion Course)
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Price: US$4.54
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition
We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.
Description
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition
We can help you build a million dollar or even multi-million dollar business with this companion video course based on the #1 Internationally selling book.
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Reviews
Reviewed on 16th Jan 2023
This is the right step toward growing a great marketing plan!
Reviewed on 16th Jan 2023
A powerful book for any business owner that wants to grow their profits.
John North has clearly been in in the business "trenches" and accumulated a wealth of knowledge. This book is packed with strategies and tactics that I know I can put to good use in my own fledgling consulting business. In fact just from reading chapter one I realized why I am not standing out and getting more leads so I am changing how I position myself. The rest of the chapters are equally useful and have instantly actionable content. My main challenge is prioritizing everything I want to implement. It's like a PhD marketing text book - delivered with Aussie directness.
Reviewed on 16th Jan 2023
A terrific step-by-step marketing system
This book is for people like me! We’re good at what we do but don’t necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should – and shouldn’t – look like, based on proven and tested strategies.
While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we’re already doing and improving the results – making more money for the same time and money invested.
I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it.
Reviewed on 16th Jan 2023
The story changes when the angle changes
This is not just a marketing book.
Before reading further, I want to make clear that a five star review means that I love this book.
This is not just a marketing book.
This starts out with a premise on marketing, but is out and out a book on understanding better systems and human mind.
Moreover, this book focuses on ethical growth by sheer understanding of nuances.
(The book deals with a wide perspective. The scope of the review is not to act as a spoiler. But to evaluate.)
I recommend this to my whole team.