Okay, listen up. Usually, our Expert Series Calls are a private party—just for Authorverse members. But this time, we’re opening the doors to the public. There’s just one catch: you have to show up live. Why? Because we’ve got Isabella Sanchez Castaneda in the house. If you haven’t heard of her (where have you been?), she’s the mastermind behind Isa Media Inc. and knows how to turn a podcast into a book-selling, brand-building machine. And she’s about to share three strategies that will take your podcast from “meh” to magnetic.

In the quiet pre-dawn hours of an otherwise ordinary day, a groundbreaking idea sparked to life—an idea that couldn't wait until morning. This wasn't just any thought; it was the kind that changes the course of careers and redefines professional landscapes. Later that day, I shared this vision with a couple of business networking groups, presenting it as a "beta" concept. Their instant approval not only validated the idea but also marked the beginning of an exciting new chapter in the world of publishing.

Hello there and a huge welcome to the Gina Gardner and friends show. John North, who is my guest today, and I have worked together for a number of years, his is a great friend, and he has an incredible track record. Not only is he a seven times number one international bestselling author, but is ranked on the Wall Street Journal and USA Today.

What do you really want from your book? This sounds like a simple question, but more often than not, many authors actually don't have an endgame in mind for their book. It might have started as a great idea. Their ego may have led them to write it. Then, when it's published, they realised that there was never an actual strategy around the book. We talk about creating a book marketing plan in a later chapter, but in reality, you should draw up your marketing plan before you write a single word! This is what that means: when writing your book, think about that one perfect prospect; your best client. Write your book as if you are talking to that one ideal client. Trying to appeal to the masses might be viable for a fiction book, but for a non-fiction book, you want engaged readers that feel the book is written just for them. It's a great idea to write down what your perfect reader looks like in terms of demographics, as well as what their personality is and what they want.

This show will feature various business owners sharing their expert advice, and recommendations on how they reached success, and what is means to them. We will also discuss with experts and gain their insights as to how the attributes of the different dimensions of wellness can link to these entrepreneurs being successful. This show will assist those both new to business, and existing owners discover new ways to reach success, and improve on a balanced wellness approach to life.

This show will feature various business owners sharing their expert advice, and recommendations on how they reached success, and what is means to them. We will also discuss with experts and gain their insights as to how the attributes of the different dimensions of wellness can link to these entrepreneurs being successful. This show will assist those both new to business, and existing owners discover new ways to reach success, and improve on a balanced wellness approach to life.

Do you struggle to get known and paid for your expertise? Are you frustrated not knowing how to market your value and expertise? Do you waste time and money on tools that don’t get you the results you want? Here’s a powerful way to fix your challenges…

Ever wonder what makes a good book to write? What about one that you go through the editing and publishing process for? What we discovered is those books may be very different than you expected. Like with the business we have to begin with the end in mind. The book writes itself if we do that! But HOW I can feel you asking!

Sara Troy interviews John North from Evolve Global Publishing on An Authors Kiss show, on air from January 1st 2020 How Publishing your own book can be a great marketing strategy for any entrepreneur and how To Become a #1 Best Selling Author In as Little as 90 Days Without Writing A Single Word..” You probably think you need around 12 months to write a book. The vast majority of people simply can’t find the time to sit down and actually write their book. Usually this isn’t the only issue, most people don’t really know where to even start to write a book. There are 3 fatal mistakes that prevent most people from either starting or finishing their book and for those that do end up finishing their book there are the reasons why they are not successful at marketing, promoting or even getting results.

At first glance, publishing with a traditional publisher seems like a no-brainer. They have a huge network of retailers, producers, and celebrities that they can promote your book. It's a lot of trouble to get a traditional publisher to want to publish your book, but once your foot is in the door, it's smooth sailing from there, right?